AKASH KUMAR

Autonomous Marketing What is marketing automation? This refers to the software that exists with the aim of automating marketing actions. In marketing departments, there are some tasks that are repeated on a daily basis. To make work more effective and easier, tasks such as emails, social media, and other website actions should be automated. This is where  marketing automation technology  becomes useful. The Ideal Marketing Automation When marketing automation is well implemented, it allows companies to nurture prospects with content that is personalized and useful in order to eventually convert potential customers to real customers. This type of marketing automation usually generates lots of income for companies and guarantees plenty return on investment. Marketing automation  may be very hard to implement but it’s definitely not impossible. For instance, let’s say you want to grow a plant. The first thing you need is very fertile soil for plant growth. S...

Automating the Sales Process These are the 5 ways by which you can automate your sales process. 1. Lead Scoring & Prioritization: There is no equality in leads, as they are not equal. Some people might purchase from you today while others might not show real interest in buying from you. Suffice it to say that, it would be a waste of time if you treat every lead as equals, it’s better to use  AI marketing tool  to get away from these manual works. To identify which is higher than the other would not always be easy, especially if there is no time in analyzing each lead. In the stead of manual evaluation of leads to ascertain, which lead is ready to make a purchase, one can employ a lead scoring system to aid in identifying when it is time to connect. The lead scoring system places an appropriate amount of interest on an individual (or customer) in your order and their actions. The lead scoring system allocates points to a customer when the system gets engaged w...