Lead enrichment refers to the following-up of a lead in order to understand a potential client better. Basically, a lead is a potential sales contact and can be anything such as a person, a company or an institutional entity. The main reason for lead enrichment is to help you find out how your product or service meets the requirements of your lead. Getting a potential client to become interested in what you have to offer is an important step towards lead generation. It’s a procedure called lead data enrichment. Immediately a lead shows interest, your job is to convince them that your product or service is the best choice for them. To do this perfectly, you must enrich lead data by finding out the technology choices, lifestyle and personal preferences of your lead. Lead Enrichment Why Lead Enrichment? Lead enrichment focuses on finding out what controls the buyer’s decision to buy. Any outcome the lead generates must then be followed by intelligent strategie...