Autonomous Marketing What is marketing automation? This refers to the software that exists with the aim of automating marketing actions. In marketing departments, there are some tasks that are repeated on a daily basis. To make work more effective and easier, tasks such as emails, social media, and other website actions should be automated. This is where marketing automation technology becomes useful. The Ideal Marketing Automation When marketing automation is well implemented, it allows companies to nurture prospects with content that is personalized and useful in order to eventually convert potential customers to real customers. This type of marketing automation usually generates lots of income for companies and guarantees plenty return on investment. Marketing automation may be very hard to implement but it’s definitely not impossible. For instance, let’s say you want to grow a plant. The first thing you need is very fertile soil for plant growth. S...